Jodi Glover Thiel
Insights, strategy & content consultant
Partnering with global brands, small businesses, non-profits, startups, agencies and everyone in between. Industry agnostic.
Based in Oregon. Operating world-wide.
SELECT CLIENTS:
Nike, Meta, Conservation International, Starbucks, Rivian, Wind River, onX, Backcountry, Baldface, Division Street, Neuehouse, Pistils, Saint Olio, Schoolhouse, Thermo Fisher, Tonal, Zero Motorcycles
01. Co-design strategy for the world’s largest social media group
02. Content strategy a global regenerative agriculture fund
03. Multi-phase qual and quant research for an emerging retirement services leader
RECENT WORK:
CAPABILITIES:
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Field & Virtual Research
Individual & Group Interviews
Stakeholder Interviews & Worksessions
Generative & Evaluative
CX / UX Research
Secondary Research
Industry & Cultural Trends
Qualitative & Quantitative Analysis
Consumer Insights
Surveys
Competitive Analysis -
Brand Strategy & Positioning
Marketing Campaigns
Naming
Personas & Journey Maps
Content Strategy
Messaging Strategy
CX Strategy
Concepts
UX, Digital & Social Strategy
Digital Audits
Wireframes
SEO -
Editorial Planning
Manifestos & Taglines
Copywriting
Copyediting
Video Scripts
Photo / Video Concepts
Brand Stories
Social Posts
Editorial
Technical Writing